MERCHANDISING.
“The essence of style is a simple way of saying something complex.”
— GIRORGIO ARMANI
RETAIL DESIGN - POP UP SHOP.
Perry Baker is an American Rugby Sevens Series player who is ranked first amongst American players and seventh in the entire world. Baker tasked Beacon with creating his personal brand from the ground up (logo, social, merchandise, and strategy). Beacon created a unique pop-up shop during the Sevens game in Las Vegas, Nevada. We created social advertising content while designing and producing on-site merchandise.
CAMPAIGNS | E-COMMERCE.
Save Da is a wildlife conservation group that uses its platform to launch animal specific campaigns, with all proceeds going directly to that specific cause. When Save Da was launched, Beacon was procured to design the company’s merchandise and the e-commerce ecosystem.
FULL SERVICE MERCHANDISE.
In late 2019, CoolEvents, a fun run company with over two million annual runners, retained the services of Beacon to become their merchandise development team. The scope of work included creating a fully custom and unique merchandise experience for each of their seven brands through a fully redesigned SKU set and modernized e-commerce platform.
APPAREL LINE DEVELOPMENT.
Respect Your Universe, RYU, is a technical, high-performance urban athletic apparel brand that focuses on the individual. RYU builds gear tough enough for even the most strenuous workouts, yet beautiful enough to fit life outside the gym. Beacon’s own executive team founded and built RYU from the ground up.
