EXPERIENTIAL MARKETING.
“Experience is the teacher of all things.”
— JULIUS CAESAR
LIVE EVENT RETAIL
As the UFC rocketed into mainstream sports, they wanted to elevate their on-site retail shopping experience. With very specific needs and high profile events all over the world, they needed a custom designed layout that would compliment all demographics, while fitting the constraints of fast set up and breakdown functionality. Beacon created the comprehensive retail booth design to fit all the aforementioned criteria.
UNIQUE ON-SITE ACTIVATIONS
Reebok's Crossfit Games is one of the world’s fastest growing events, drawing participants and audiences from all over the world. Beacon was tasked with activating the retail experience in a new and unique way; through the development of a product customizer which would allow customers to design their own apparel to be produced and picked up on the same day.
UNIQUE ON-SITE ACTIVATIONS
Encore Beach Club has an annual block party where it invites several local businesses to come and participate and showcase all new products & services to influencer’s. Beacon was tasked with setting up an interactive photo-booth. Beacon designed a neon themed backdrop, created neon wired cutouts, supplied models, digital photo-booth technology, and neon stands. The photo-booth was able to print images on-site and email to the guest.
SPECIAL ACTIVATIONS
UNIQUE EVERY TIME
Every single activation is unique and custom tailored to your specific needs. We can work around pre-existing ideas or curate a completely new concept specific to your clientele.
FUNCTIONAL
Most activations are built for the specific purpose of brand engagement, but Beacon takes it one step further. Use your activation to maximize lead generation, data point capture, social media campaign, and much more.
FULL SERVICE
We build the activation from the ground up. Beacon will provide everything from special print orders (ie: backdrops, table-cloths), equipment and technology (ie: photo-booths, custom built order forms), to models and staff.